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Livingroom's Blog
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Tue, 15 May 2012 07:06:02
Little steps and WOW!
Some of my friends and colleagues often joke about my reaction to things. It’s not rare to hear me exclaim wow! when a designer shows me a thing of beauty or when another creative comes up with a great idea. The fact is that these little thoughts / ideas / designs – no matter how [...]
 
Mon, 23 Apr 2012 10:48:34
Insights in todays’ economy.
In communications, great ‘insights’ are coveted. To be in touch with our consumers and find out how they spend their time, what they hope, what they fear, what they are motivated by, how they choose, how they live. These ‘insights’ help us develop communications that will engage people and trigger some sort of response or [...]
 
Tue, 10 Apr 2012 10:02:46
Talents..everywhere!
Last week we had some fun. We gave each and everyone in Livingroom a line, a belief, a promise from our agency Manifesto and a week to come up with an idea around it. Normally, It would have been one of those tasks that get lost in inboxes, thrown on the back burner while day [...]